The latest feature film from Marvel Studios, Avengers: Endgame, features more than 40 3D data screen graphics visualizations created by the Territory Studio creative team in San Francisco that appear throughout key scenes in the film.
Maxon: Tell us about the overall creative brief Territory received from Marvel for Avengers: Endgame?
Marti: Territory’s brief came initially during production of Avengers: Infinity War. Working with a group of artists at Territory and with Lyniel Dao as producer, we worked with the Marvel art department, led by Production Designer Charles Wood, to reimagine screens for Guardians of the Galaxy’s new Star Lord space ship.
Maxon: Cinema 4D is credited as a cornerstone digital content creation tool in the Territory production pipeline. What role did it play on Avengers: Endgame?
Marti: For Endgame, the MoGraph toolset in Cinema 4D was essential to successfully design and animate all of the core graphic concepts and screen graphics in the film. We used a very simple mix of cloners, tracers and wireframe passes in the software, which was enough for us to composite them onto different screens without having to rely on heavy and long render times.
Maxon: The Karaoke scene in Endgame is among the many visually intensive sequences Territory crafted 3D screen graphics for to move the story ahead. Can you tell us more?
Marti: The most intense sequence for us on Endgame was to create a complete holographic Karaoke stage in CG. We presented six different character concepts to Charles and the Russo Brothers, the directors on the film.
Our team ended up designing a group of dancing robotic cats that we later modeled and animated following references provided by the Marvel art department. The power of Cinema 4D was the ability to import Alembic files for all our baked character animations so that we could apply textures and materials.
Maxon: Endgame features a change in the way the technology screen graphics look in the context of the broader theme of the story. What 3D challenges did you face in realizing the design direction on the film?
Marti: Our work on the Avengers Compound, for example, was to conceptualize the look and feel of screen graphics on things such as the identification/verification systems in doors and access areas. These marked a progression in the organization’s technology due to new characters being introduced into the Endgame story from other MCU films such as Guardians of the Galaxy and Black Panther, which required them to share some of the same technology.
Territory Studio Avengers: Endgame Credit List: