Maxon's Per-Anders Edwards to Receive Academy Award

Jan 26, 2019 at 01:23 pm by -gToon


Per-Anders Edwards, is among the individual recipients being honored this year with an Academy of Motion Picture Arts and Sciences Scientific and Technical Achievement Academy Award®.
 
An innovator within the computer graphics field, Edwards is currently software architect and lead developer and designer at MAXON for the legendary motion graphics workflow in Cinema 4D, the company’s professional 3D software application. The Academy is honoring Edwards with the Sci-Tech Award for his contribution to the initial design and development of the MoGraph toolset that “…provides a fast, non-destructive and intuitive workflow for motion designers to create animated 3D graphics, as used for title design and fictional user interfaces in motion pictures.”
 
MAXON introduced the MoGraph procedural modeling and animation module in Cinema 4D in 2006. MoGraph offers artists powerful tools to make it easy to create everything from flying logos to abstract effects to put imagery in motion. It continues to be cited by VFX and animation professionals worldwide for its essential role in the demanding, fast-paced 3D animation and modeling concepts-to-production-process on some of the most highly acclaimed movies of all time. Blade Runner 2049, winner of the 2018 Best Visual Effects Oscar®, and several of this year’s Oscar Visual Effects nominees: The Avengers: Infinity War,  Ready Player One, and Black Panther, nominated for Best Picture, are just a few of the numerous film titles that have relied on MoGraph’s renowned reliability and fast, intuitive workflow.
 
Mr. Edwards will be attending the annual Sci-Tech Awards Presentation ceremony on February 9, 2019, at the Beverly Wilshire in Beverly Hills. At the event, he will be joined by MAXON senior executives: David McGavran, Chief Executive Officer, Philip Losch, Chief Technology Officer, who co-created Cinema 4D in 1989, and Paul Babb, Head of Worldwide Marketing.
 
 


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