What's in store for users after Adobe swallows Allegorithmic?

Jan 24, 2019 at 11:18 am by Warlord720

Adobe's Allegorithmic

As a user of Allegorithmic Substance Painter, I was initially startled at the email announcing they had been acquired by Adobe.

Generally, this is corporate speak for going to the boneyard to die a slow death while your features migrate elsewhere, and your loyal base is left stranded as so often happens when companies like Adobe buy smaller firms to get the tech.

Wonderful news. Just wonderful.

The email read like any professional sell-out email should read. Full of concern for the customer and confidence in the decision for the companies.

The forums were rife with weeping and gnashing of teeth as users came to grips with the news.

Remember Mixamo and Fuse became the battle cry!

Obviously, the userbase was heavily outnumbered by the Mexican Army of Santa Anna and was in the throes of righteous despair.

Through it all stood a John Wayne like figure, Jeremie Noguer of Allegorithmic, valiantly standing up to the hordes that already had torches lit and axes on the grinder.

Imagine your best photo ever

Wait a minute… that was Remember Mixamo not Remember the Alamo!

This isn’t a desperate battle and it’s not necessarily the end of any Allegorithmic product but it sure is the start of drama season and the drama queens are out running the bandwagon.

Which was a bandwagon I jumped on until rational thought finally took over.  

When you actually think about it there is no reason to really despair right now… I mean… there is always time later for that… when something bad actually happens.

First, we have no control over the situation.

Second, don’t tell me you wouldn’t sell out. I just won’t believe you.

Third, if you are already a Creative Cloud customer then it might… gasp… save some money but that remains to be seen. Not all claims made in the Allegorithmic forum are true. While Mixamo stagnated… it’s still there and is available to Creative Cloud members at no extra cost.

I know of one person that renewed at $1,500 for a full Mixamo license that is now included in the CC monthly cost. Easy math… it saved them $1,500 per year.

Fourth, it’s inevitable and it's not beyond the realm of possibility that Adobe will actually invest and develop the applications to new heights. I mean… it’s kind of their business model… it’s what they do.

Sometimes they just don’t do it to our personal satisfaction so being concerned is natural. Being jacked up about something you have no control over just kills the creative juices.

Earlier I mentioned Jeremie Noguer of Allegorithmic who stood in the breech... almost literally.  In the forum pages that I read/scanned he really did do a good job as can be done under the circumstances. Even if he did come off as corporate speak sometimes.

I’m going to forget the part about it not being about the money because as he stated… that’s a hard sell and I along with others didn’t bite.  They should have just left that tidbit out of the conversation.

Jeremie made great points and used facts but when you develop software… how in touch are you with the real world of users and their experiences with other applications when they were acquired by the big dogs?

Are you so locked into your product cycle that your view of the facts may not reflect your user’s view of the facts?

Meaning… both sides have valid arguments.

What about companies that put these products in their pipeline? Well… you’ll get what you’re given or move on. That’s the way it is no matter how they sugarcoat it. That is the reality of the situation but maybe it won’t be bad.

After a long time of reflection, my initial view has changed from WTF to ok… I’ll deal with it and I think that is sinking into the conscious stream of other users. As of now, nothing changes. Nothing new to report.

There is one positive of this whole experience for me. Writing this article has finally taught me how to spell Allegorithmic… not that I may need too much longer.


M.D. McCallum, aka WarLord, is an international award-winning commercial graphics artist, 3D animator, published author, project director, and webmaster with a freelance career that spans over 20 years.  Now retired, M.D. is currently working part-time on writing and select character development projects. You can learn more about MD on his website




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