Lenovo is collaborating with The Wild Immersion, supported by The Jane Goodall Institute, to make virtual reality a more immersive and memorable way to raise awareness about our environment, the company announced.
Last year, Lenovo partnered with Google and WWF to familiarize audiences with the world’s disappearing rainforests at the ArtScience Museum in Singapore through augmented reality and VR.
This year, Lenovo is collaborating with The Wild Immersion to deliver 360-degree VR experiences to cities around the world, experienced exclusively through the Lenovo Mirage Solo standalone VR headset with Daydream to raise awareness about the world’s habitat loss.
And it's kicking things off at the Cannes Film Festival on May 8.
Through VR, Lenovo, The Wild Immersion and renowned primatologist Jane Goodall will place festivalgoers from 95 countries in the heart of wildlife, where viewers will experience the thrill of flying alongside flamingos, running with bison and chasing Siberian tigers.
We know these issues can seem remote to our daily lives. They’re complex, abstract and frankly can be depressing or overwhelming to read about.
But we believe this important cause deserves a prominent world stage like the Cannes Film Festival, and that VR is an immersive technology that can be used for good -- to promote environmental and habitat conservation.
With the Lenovo Mirage Solo VR headset and The Wild Immersion’s content, more people can now be transported to Earth’s most jaw-dropping natural landscapes of Amazon, Africa and Oceania and experience humanity’s collective loss -- in immersive VR.
The VR video demos are held at the Majestic Beach at the Cannes Film Festival on May 8-19, where attendees are invited to live the experience and share their feedback on social media with the world. The VR experience will travel to Paris, France and Shenzhen, China later this summer.
The Wild Immersion content is also available to students as part of the Lenovo VR Classroom offering, bringing lessons to life through immersive learning. We hope you’re inspired to join the movement to protect our planet.
Discover more information on The Wild Immersion here.