Take a trip to IKEA through CGI

Mar 23, 2018 at 02:02 pm by SchelleFire

IKEA is one of the world’s most recognizable brands. Established by Ingvar Kamprad in the Swedish town of Älmhult in 1942, the company brought flat-packed furniture to the masses. It now operates over 400 stores in 49 countries, and last year its website clocked up over two billion visits.

A big part of IKEA’s success in communication is down to its use of imagery. Before a visit to one of the iconic big blue stores, customers thumb through the catalog to plan a kid’s bedroom. Or, they’ll turn to the website to see videos of sofa beds or cleverly-designed compact kitchens. 

The importance of imagery to the IKEA experience has provided the company with a massive challenge, though. While, say, Apple releases a handful of new products every year, IKEA has a vast range of products – roughly 9,500, in fact. Take into consideration subtle design differences from country to country and you’ve got over 15,000 different looking things.

Read the full story

Sign up for our newsletter

This website uses cookies to ensure you get the best experience possible More Info
Got it!