The Prince Estate and Pantone Color Institute announced Monday the creation of the color formerly known as purple, represented by Prince's "Love Symbol #2," to represent and honor the musical icon.
The purple hue, represented by Prince's "Love Symbol #2" was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the performer before his untimely passing at the age of 57.
The color pays tribute to Prince's indelible mark on music, art, fashion and culture, Pantone said in a press release.
Prince's association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the "Purple One," Love Symbol #2, will be the official color of the brand he left behind.
"The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever," said Troy Carter, entertainment advisor to Prince's Estate.
The Prince Estate is in conversation with various partners about collaboration on products that incorporate the custom color.
Prince, who died in 2016, challenged cultural norms through both his well-known music and personal style.
Prince won seven Grammy Awards, an Oscar and a Golden Globe Award for Purple Rain. Both "Purple Rain" and "1999" were entered into the Grammy Hall of Fame, and Prince was inducted into the Rock and Roll Hall of Fame in 2004, the very first year he was eligible.
For more about Prince and Pantone.