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Saddington Baynes hires esteemed digital artist from Burberry

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LONDON, UK -- Luis Cardoso joins Saddington Baynes as a Senior Lighting Artist, bolstering the studio's highly respected creative team with specialist CGI skills in luxury goods, beauty and cosmetics. He joins the team following a four-year stint at Burberry, where he delivered high-end CGI across the company portfolio.

Luis' work includes imagery for all Burberry fragrances, clothing and accessories, Brit Rhythm advertising shots and social media assets for the Pinterest Cat Lashes campaign. Also adept with architectural visualisation, Luis has contributed his artistry to a number of iconic London landmarks.

Specialising in 3DS Max, V-Ray and Photoshop, Luis has received numerous CG Community Awards, including accolades from CGArchitect and 3D Artist magazine.

With experience under his belt as Senior CG Artist at Sectorlight, and later in his career Assembly Studios, Luis is sure to bring a range of fresh ideas and hard-earned creative knowledge to the Saddington Baynes team.

Luis Cardoso, Senior Lighting Artist at Saddington Baynes, comments: "I chose to join Saddington Baynes because I've long admired their work. This is a great opportunity for me to grow even further as an artist, becoming part of a company that is creating beautiful and emotive visual content for high profile brands - I can really add value creatively and I'm excited to see what the future brings!"

Luis will lend his lighting and rendering skills to the Saddington Baynes arsenal, playing an integral role in campaigns moving forward for respected global clients, such as Strongbow and Honda.

James Digby-Jones , ECD of Saddington Baynes, comments: "At Saddington Baynes, every artist brings something unique and distinctive to the team. Collectively, this fosters our famous culture of collaboration and creativity. Luis' deep understanding of photography and his exceptional ability to recreate reality in CGI will bring real flair to our CG imagery across everything from virtual beverage and fragrance photography, to distinctive architecture and luxury brand products."

Saddington Baynes is a London-based creative production studio. Recent commissions include moving and still CGI assets for Jaguar, Persil and Olay. The studio's work has been consistently recognised by all of the major advertising industry competitions, including five different category wins at the Creativity Awards, Gold at Cannes Lions, Silver at the Clio Awards, and consecutive D&AD Awards.

About Saddington Baynes

Saddington Baynes is a leading creative production agency that has produced premium imagery for advertising agencies and brand clients for 25 years. Besides being the original pioneers of digital retouching in 1991, Saddington Baynes were also one of the first production studios to harness the potential of CGI in-house. Recent engagements include Asics' award-winning Gel Runs Deep spot and Honda's pan-European Real View Test Drive campaign.

Saddington Baynes' mission is to create sensational imagery that inspires brand devotion, with a focus on emotional reactions and engagement. To achieve this, Saddington Baynes developed its Engagement Insights® service - a world-first approach to measuring the emotional impact of imagery using neuroscience techniques.

saddingtonbaynes.com

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©2017 Saddington Baynes Ltd.

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