Q Style spotlight: Behind the Scenes with the Operators
Staff Writer By: Press Release
Behind the scenes at The Operators creative studio, artists are experimenting with in-camera processes. In this technical breakdown, they reveal how a unique 'Premium Social' approach transformed production for Samsung's Q Style content.
The Operators are well known for their integrated approach to production, with an emphasis on multimedia formats and eclectic range of work - including everything from live-action commercials to stop-frame animation and post production / CGI.
Most recently, the team has released a behind the scenes peek at a series of videos that celebrate Samsung's QLED TV range, which break down the project's several unique approaches to image manipulation.
Scott Freeman, Co-Founder and Integrated Director at The Operators, comments: "Our love affair with BMB and Samsung continued over the summer with the production of a new series of social content celebrating the QLED TV range. We had a fun eclectic range of creative concepts to bring to life which gave us the opportunity to flex our creatives muscles across multiple production disciplines."
Shoot production took The Operators to both residential locations and film studios, where crew configured cameras, dressed the set and built custom props. Most of the creative visual techniques were shot in camera and later finessed in The Operators' digital studio. However, a few 3D CGI elements were created specifically for the series.
Each video was produced using a new "Premium Social" mindset, developed in response to the increasingly integrated mobile media world.
Ben Le Tourneau, Co-Founder and Integrated Director at The Operators, comments: "We always champion full end-to-end production. There is no point shooting half a story and leaving it to another team to fix. The integrated process is about optimising what can be done in-camera and post in the most efficient and creative ways."
"Premium Social" is a method of production invested in high-end, high-volume, highly customisable images and video developed specifically for social media. The approach involves a much more constricted budget than that of a standard TV campaign, but upholding typical broadcast production standards. To get more granular, it's content that catches the eye on social, using the format restrictions of each platform to its benefit - all while fulfilling today's need for a constant stream of engaging, personalised content.
About The Operators
Experts in providing high end visual content for agencies and brands for use across multiple platforms, The Operators portfolio ranges from everyday essentials to the damn right bonkers, working with brands such as Toyota, Volkswagen and Playstation, as well as agencies all over the world.
Combining broad skill-bases and a modern approach to all things production, The Operators maintain a uniquely integrated pipeline to bring their ideas to life. The team is led by Ben Le Tourneau and Scott Freeman - united by their passion for film, animation and photography, and their eclectic knowledge of all these mediums.