Perception is best known for providing high-end visual effects with an emphasis on futuristic UI and HUD design for both feature films and global technology brands. Cinema 4D has been a central workflow staple for over ten years and was used previously by the studio on such Marvel features as Iron Man 2, The Avengers, Captain America: The Winter Soldier, Iron Man 3, and extensively for Avengers: Age Of Ultron.
Working with Marvel's VFX supervisor, producer, and executive team on Doctor Strange, the Perception team provided previz "conceptual punch-up" to one of the film's more mind-altering sequences. "Basically, the VFX department said to us, 'this scene is crazy - how can we make it crazier,'" John LePore, chief creative director at Perception, said. "Cinema 4D's efficiency and ease of use allowed our team to iterate rapidly and continually present a wide breadth of ideas to our client. We spent weeks exchanging documents full of hyper-abstract ideas and concepts. Any ideas that required motion tests were executed in Cinema 4D, giving the team at Marvel a better sense as to how these effects could come to life."
Marvel Studios Logo Reveals from Perception on Vimeo.
New Marvel Studios Animated Logo Debut
In addition to the previz, Perception designed the new Marvel Studios animated logo that made its debut at the beginning of Doctor Strange and will subsequently appear at the start of all Marvel Studios films in the future.
"Cinema 4D's Physical Renderer, MoGraph module and Projection Man toolsets in particular, helped us make beautiful concept artwork come to life in 3D space, and also gave us flexibility in projecting, and re-projecting during revisions, a texture made of over 80 pieces of footage," adds LePore.