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AMD @ the Mumbai Film Festival


At the Mumbai Film Festival in October, 2016: AMD's Raja Koduri, senior vice president and chief architect of the AMD Radeon Technologies Group, showcased new technologies to create immersive VR experiences for cinematographers, and two new cutting-edge VR experiences. He also shared the stage with SS Rajamouli, the director of Baahubali: The Conclusion to showcase the technology used to make VR experiences surrounding the upcoming film. Baahubali: The Beginning is the highest grossing film to ever come out of India, and Baahubali: The Conclusion, set for release in April 2017, is the next iteration of the storied movie franchise.


AMD presented new technology to rapidly capture and create cinematic quality 360-degree video. This includes a prototype of an AMD-developed VR capture camera (codenamed 'BB360') and the world's most robust video stitching software, Project Loom. The new technologies are being used initially to develop VR content to promote the upcoming Baahubali: The Conclusion, a movie directed by SS Rajamouli that will premiere in April 2017.

In addition, Mr. Koduri joined in several sessions at the festival to discuss innovative technologies behind the franchise, and during these sessions, two new experiences will be showcased.

First was a 360-video of an on-the-set experience with Baahubali: The Conclusion. The on-the-set video is made with the new AMD camera and 'Project Loom' stitching software. With Loom, the production team were able to rapidly stitch 360-degree video in real-time compared to many hours or days with previous techniques and technologies. The open source Loom software will be widely available to content creators by the end of the year. Fans viewing this 360 video will feel as if they are walking on the set, virtually meeting the actors, and deeply experience the movie before it comes to market. The video will be available to the public at 11:00am IST on Sunday, October 23rd.

Also previewed for show attendees is an epic rendered VR Experience: "The Sword of Baahubali." This final version will be available several weeks in advance of the movie release and will offer a transformative virtual reality experience that captures this ambitious film's larger than life characters, wondrous locations, and gut wrenching drama.

These two experiences, a 360-degree on-the-set video and immersive VR will broadly impact the technology of movie development, and fundamentally transform how a movie comes to market.



On the Sets of Baahubali VR Experience (360 degree video, 11am IST on Sunday): www.radeon.com


More information:

For more information or to set up a meeting with AMD, please contact Caitlin Stewart, Edelman for AMD at Caitin.Stewart@edelman.com.

About AMD

For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.

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AMD, Mumbai film festival, VR
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