Affinity apps get performance boost and free content bundles
Staff Writer By: Affinity Press Release
Amazing performance enhancements and the option of a light UI are among the additions in the latest versions of Affinity's award-winning professional desktop apps, available today.
And for a limited period, buyers of Affinity Photo and Affinity Designer will be able to claim a bundle of creativity-boosting extra goodies totally free of charge.
The new versions 1.6 of the acclaimed apps are even faster, smoother and more powerful than before. Valuable added features, such as brush stabilisation and enhanced text handling, sit alongside a realm of useful performance tune-ups and improvements.
Already loved by customers for their no-subscription ethos and one-off £48.99 / $49.99 / 54,99€ purchase price (subject to regional currency variations), the added content bundles make Affinity apps unrivalled value for money. In fact the free content alone would cost more than the app, if bought separately.
Ashley Hewson, Managing Director of Affinity developer Serif, says: "Affinity apps are all about enabling you to work faster - whether it's a quick design draft or photo edit, or a painstaking, complex document involving hundreds of layers or stacked images.
"Our apps are already a trusted part of the workflow for creative professionals around the world. The latest versions build on those proven capabilities to deliver lightning speed, pinpoint accuracy and incredible processing power like never before."
Until 16 November, buyers of Affinity Photo, Serif's pro photo editing app, will receive bonus content worth around £105/$129:
Vector design app Affinity Designer - winner of an Apple Design Award after launch in 2015 - comes with bonus content worth around £60/$81:
Affinity Photo and Designer for Mac are available to buy from the App Store, with full optimisation for macOS High Sierra. Windows users can buy direct from Affinity's website, www.affinity.serif.com
Free trials are also available from the website - including for users who have trialled the apps before and were previously unable to download a second trial.
Ashley Hewson adds: "People who tried us out before, particularly in the early days, will find that Affinity Photo and Affinity Designer have come a very long way. To acknowledge that, we're hitting the 'reset' button so they can take another look at how we've developed."
The v1.6 update is available free of charge to existing owners of the Affinity desktop apps. They can also claim the free content bundles, by following the prompts in the app, before the offer closes on 16 November.
Some of the main improvements and additions in v1.6 are:
Affinity is a next-generation suite of award-winning software for creative professionals, comprising Affinity Designer and Affinity Photo, with Affinity Publisher coming soon.
Serif's global success with its Affinity suite of professional design and photo editing software is built on almost three decades of expertise.
Affinity Designer, winner of an Apple Design Award in 2015, and Affinity Photo, named Best Imaging Software by the Technical Image Press Association in 2016, were a result of the vision of the development team at Serif's headquarters in Nottingham, UK.
Created from the ground up, with the emphasis on speed, power, accuracy and lack of bloat, Affinity Designer and Affinity Photo received a stream of glowing reviews from Mac users around the world, before being launched for Windows and now iOS.
Their creation marked a change of focus for Serif which, since 1987, had grown a reputation for quality and reliability based on the award-winning Plus range of software for PC. Powerful yet easy-to-use, the software offered low-cost alternatives to high-end publishing and graphics packages, putting professional effects and demanding publishing tasks within the reach of PC users around the world.
Serif is the winner of over 200 awards internationally, with more than 6.5 million customers worldwide. The company has around 90 employees.