Adobe Makes Big Leaps in Video, Just in Time for NAB
Staff Writer By: Adobe blog
Next week, thousands of broadcasters, video producers and digital content lovers will gather for the National Association of Broadcasters (NAB) annual conference. Just in time for the event, Adobe is unveiling big updates to our video tools for graphics and titling, animation, and sharing assets; support for the latest formats including HDR, VR and 4K; lots of improvements to video workflows; and more power from Adobe Sensei, our artificial intelligence technology. It's all part of a major Adobe CC product update available today.
"The newest Creative Cloud video release integrates the advanced science of Adobe Sensei to make common tasks faster and easier. All video producers - whether they're part of the major media companies or up and coming YouTubers - can now bring their creative vision to life without having to be motion graphics or audio experts," says Steven Warner, vice president of digital media at Adobe.
New Creative Cloud Power on Display at NAB
If you'll be at NAB, visit the Adobe booth (#SL4010, South Hall in the Las Vegas Convention Center) next week to see the latest video innovations and hear from industry experts.
If you can't be there, you can still check out all of the new features and updates for video:
Adobe Sensei--A Secret Behind Smarter Video Tools
Adobe Sensei, Adobe's artificial intelligence and machine learning framework, is behind many of today's updates, and it's helping simplify all kinds of video processes. For example, Sensei allows users to automatically normalize audio loudness across an entire timeline with a single click, it applies complex algorithms in Character Animator so that a a puppet's lip synch is perfect, and it powers a video recommendation engine in Adobe Experience Cloud that can learn from hundreds of billions of online video visits to give audiences the most relevant content.
Adobe Experience Cloud Ties It All Together
Last month, we unveiled Adobe Experience Cloud. If you're working with video, Experience Cloud connects all the dots so you can create, collaborate, and deliver digital experiences across any screen at massive scale, and at the same time track analytics to help advertisers target the right audiences.